Web Design
Your website is your best salesperson. We design sites that win trust in the first 3 seconds and move visitors toward contacting you.
Learn more about Web DesignHand-built in Queenstown, quoted at a fixed price, and yours outright from launch day. Fast enough to rank, clear enough that the referral who checks you out at 9pm rings you in the morning.
From first impression to final performance metric: six disciplines, one unwavering standard of excellence.
Your website is your best salesperson. We design sites that win trust in the first 3 seconds and move visitors toward contacting you.
Learn more about Web DesignFast sites rank higher and convert better. We build on modern stacks: sub-second load times, clean code, zero technical debt on delivery.
Learn more about Web DevelopmentMost NZ businesses are invisible on Google. We make sure yours isn't: local SEO and structured data baked into the code from day one.
Learn more about SEO & VisibilityA 1-second delay costs 7% of conversions. We obsess over Core Web Vitals so your site loads fast on every device, every time.
Learn more about PerformanceYour website is live and earning. We keep it that way: updates, security patches, and support from the people who built it.
Learn more about Maintenance & HostingYour enquiry rate can always climb higher. We track what's working, cut what isn't, and report the results in plain English every month.
Learn more about GrowthFree, no obligation
Around forty checks against your live site, in about twenty seconds. You get the whole report on screen, with no email required to read it.
We start with deep research: brand, audience, and competitive landscape. The strategic clarity we build here informs every decision that follows.
From wireframe to polished visual, every screen is crafted with intent. We design for both beauty and conversion, never sacrificing one for the other.
Performant, accessible, and clean code. We engineer to a high standard and test thoroughly before anything meets your audience.
Launch is the beginning, not the end. We monitor, iterate, and optimise, ensuring your site continues to perform and compound over time.
Alpine Studio is a web design studio based in Queenstown, Central Otago. We specialise in building websites for New Zealand trade and service businesses: the kind of operators who are excellent at their craft, but haven't yet had a website that properly reflects that.
We started this studio after watching too many good NZ businesses (plumbers, builders, cafes, clinics) lose customers to competitors with nothing but a better-looking website. There's a real gap between the quality of their work and the quality of their online presence. We exist to close it.
Who you deal with
Gert Annion, known as Joe
Founder and lead developer, Queenstown
Joe founded Alpine Studio and handles every project personally, from the first email to launch and the care plan after it. He builds hand-coded sites on Next.js and Cloudflare for NZ trades and service businesses, and writes the guides on the blog.

We're not an agency running 40 projects at once. We're a focused studio that takes on fewer clients to deliver more. That's a deliberate choice, and it shows in the work.
We limit our client roster intentionally. Your project gets our full attention, not a junior account manager and a template.
You deal with the Queenstown-based person who actually builds your site. No offshore handoffs, no account managers in between.
Speed, accessibility, and technical precision are built in from day one, not patched on at the end.
Monthly plans cover your domain, hosting, and site maintenance. Your site stays fast, secure, and up to date without you lifting a finger.
“We needed a website that matched the standard of our civil engineering work, not a template. Alpine Studio delivered exactly that. It looks sharp, loads fast, and we're now ranking on the first page locally. Worth every dollar.”

Every project is scoped and quoted upfront. No hourly clock-watching, no hidden costs. All prices NZD + GST.
or $790/yr, save 2 months
A clean, conversion-focused site to get your business found online and turn visitors into enquiries.
or $1,290/yr, save 2 months
A full-service build designed to generate consistent leads, with the SEO, analytics, and content tools to back it up.
Not happy with the design direction? We'll refund your setup fee, no questions asked.
or $1,990/yr, save 2 months
Larger sites with more pages, professional copy, and a higher level of design polish, scoped and quoted before any work begins.
Not sure which tier fits?
Email us a few lines about the business. You get a reply within 24 hours with questions or a fixed quote, and a short call only if you want one.
| Service | Our pricing |
|---|---|
Domain Registration Annual renewal, DNS management and renewal reminders. You always own it. | $50 to $65 /yr |
Hosting + Maintenance Included in all monthly retainers: managed hosting, updates, backups, security monitoring and uptime alerts | Included |
SEO Retainer Monthly optimisation, keyword tracking, content strategy & reporting | $300 to $600 /mo |
Google Ads Management Campaign setup, ongoing optimisation & monthly performance reporting | $300 to $800 /mo |
Content + Blog Writing SEO-optimised articles researched and written for your industry | $150 to $300 /post |
Email first. Say what you do and what the site needs to do, and you get a reply within 24 hours with questions or a fixed quote. A short call only if you want one.
Queenstown, Otago. Working with businesses across New Zealand.
Send a message
What happens next: you get a reply within 24 hours with questions or a fixed quote. No sales call unless you ask for one.