Dog Grooming Website Built From Zero: Brand to Launch.

Tūi & Chief Dog Grooming is a premium grooming salon based in Hobsonville, Auckland.

Owner Samara has built a business that genuinely cares about the experience of every pet and every client, a standard that needed to be reflected everywhere, including online.

Tūi & Chief’s brand is warm and premium. The job was a website that felt the same.

When Samara came to us, Tūi & Chief had no website and no digital presence at all.

For a business built on trust and reputation, that gap was costing them clients who searched online and found nothing.

The brief wasn’t just to build a website. It was to build a brand online. Something that felt premium, looked like nobody else’s grooming site, and gave new clients every reason to book with confidence. Generic templates were never on the table.

Before a single line of code was written, we developed a custom brand style guide for Tūi & Chief, defining colour palette, typography, tone of voice, and visual direction.

This ensured the website wouldn’t just look good on day one; it gave Samara a cohesive brand system to use across every touchpoint.

The site itself is hand-coded in Next.js and TypeScript and served as plain static files. No page builders, no bloat, no vendor lock-in. Mobile-first from the start, optimised for Core Web Vitals, and structured to convert new clients through clear calls to action and a booking flow designed around the way pet owners actually search.

Hosting on Cloudflare Pages keeps the site fast globally, with the reliability a client-facing business demands, and we hand over every account whenever Samara asks.

Tūi & Chief is now live at tuiandchief.co.nz, a website that tells the right story the moment a visitor lands.

The brand has a digital presence that matches the warmth, quality, and care that goes into every groom.

The business can now be found, evaluated, and booked online. For a service business where trust is everything, that’s not just a nice-to-have. It’s the foundation for consistent, sustainable growth.